CONVERGENCE CULTURE

EXAM 1

FALL 2009

 

 

Question #1 (30 points)

Discuss the differences between Òweb 1.0Ó and Òweb 2.0.Ó  Begin by discussing the general differences between these two ÒphasesÓ of the web. (10 pts)

 

As a case study, use the ÒWayback MachineÓ to look at www.nbc.com on October 26, 1998 and compare it to the siteÕs version today.  Identify 5 characteristics of web 2.0 and discuss how they are present in the current version of the site. (4 points each)

                             

 

 

 

 

Question #2 (30 points)

What does Kevin Kelly mean when he says ÒWe are the web.Ó

Specifically, how does this phrase describe

  1. how webÕs content was created and how the machine learns (10 pts)
  2. the cultural shift away from consumption and towards participation (10 pts)
  3. the webÕs role as a repository for our collective knowledge & memory. (10 pts)

 

 

 

 

 

Question #3 (20 Points)

What is a more accurate description of the digital web-enabled technology of today: Òa black boxÓ that does it all or a Òwindow into the cloudÓ? Explain.

 

 

 

 

 

Question #4 (20 points)

What are three different ways to define convergence.

(Yes, you can lift it out of JenkinsÕ book, but please elaborate.)