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Marketing Research
Updated February 4, 1997
MARKETING RESEARCH
Market research is essential for any business organization that wishes
to stay in business
Many of the resources listed below were derived from a longer
webpage,
Resources for Entrepreneurs and Small Business, which is on INFO,
the Rutgers Campus-wide Information System.
Many other resources (such as directories of companies, U.S. government
agencies, and international trade information) may be found on the larger
Rutgers University Libraries Business Resources Home Page.
This Internet guide has several companions on INFO; the URL
(Uniform Resource Locator) for the
Table of Contents
is http://newark.rutgers.edu/~au/bustoc.html. As always, comments and
suggestions are welcome; just send email to
Ka-Neng Au
(au@andromeda.rutgers.edu), a Business Librarian at Rutgers-Newark.
For more information on Internet resources, call the Libraries at
908-932-7509, 201-648-5901, or 609-225-6034.
I. Government Data Sources
US Census Bureau
Official resource for social, demographic and economic statistics. Has
special current economic indicators section.
- Census of Population and Housing. Washington, DC: Bureau
of the Census. Print and at
U.S. Census Bureau website.
Shortcuts:
- Statistical Abstract of the United States.
Washington, DC: Bureau of the Census, annual and at
U.S. Census Bureau website.
- County and City Data Book. Washington, DC:
Bureau of the Census. Portions are also at
U.S. Census Bureau website.
- State and Metropolitan Area Data Book.
Washington, DC: Bureau of the Census. Portions are also at
U.S. Census Bureau website.
Consumer Expenditure Survey
This program consists of two surveys that provide information on the buying
habits of American consumers, including data on their expenditures, income,
and consumer unit characteristics.
II. Commercial Data Sources
III. Academic Research Centers
Panel Study of Income Dynamics
The PSID is a longitudinal survey of a representative sample of US
individuals. Data has been collected since 1968.
NAIC Statistical Resources
Statistics from the National Aging Information Center. Includes population
and housing, mobility, households characteristics, and regional
information.
Population Statistics
Extensive source of age, household, income, employment, and education
statistics for most US cities. Categorized by alphabet.
IV. Market Research Companies
V. Marketing Infoservers
VI. Library Resources
- Current Population Reports. Special studies in six series,
put out irregularly by the Bureau of the Census. Consult the
Subject Index to Current Population Reports as well as the
Census Catalog & Guide (Population section), both of which
are at the Reference Desk.
- The ... Study of Media and Markets. NY: Simmons Market
Research Bureau. Annual.
- Demographics USA: County. Market Statistics, Division of
Bill Communications. Annual.
- American Demographics. A readable journal devoted to
demographic trends.
Return to Business Resources
Ka-Neng Au (au@andromeda.rutgers.edu)
John Cotton Dana Library
Rutgers University-Newark
URL=http://newark.rutgers.edu/~au/bustoc.html
Updated February 4, 1997