350:465 Writing HTML for the Web, Fall 2001

Internet
the connected network of big computers (servers), a network of networks)

HTML = the HyperText Markup Language

intended to be a lingua franca, equally readable regardless of software and hardware, used on the Internet to make the "Web"

Web = World Wide Web = WWW = 3W = W3

most visible manifestation of the internet, consisting of pages (files or documemts) codes and connected with HTML

Writing
content
formatting, visual appearance
publication on Web server
sources, resources, bibliography, footnotes, index, links

HTML Formatting
markup tags
design
usability
user interface and interaction
stylesheets

Visual Elements:

graphics. media, multimedia, streaming media

User Interaction

scripting and programming: JavaScript, Java, ASP

Commercial Programs:

Macromedia (Dreamweaver, Fireworks Flash, Shockwave); Adobe (GoLive, Photoshop), etc

The Web Team:
goals, copyright, content, design, HTML, media, promotion, evaluation, maintenance

Projects
Your resume -- for laser printer, email. amd web page
Personal pages -- creating a scrapbook
On-screen text vs on-paper text -- digital vs verbal
Writing style guidelines -- "chunks" for surfers?
Content organization -- linear vs nonlinear
Web-site structure -- tree, circle, tunnel, network
Corporate/organizational content -- aims and policies
Web text editing -- hand, template, interactive software
Marketing/promoting your pages/site


 
Query: There are a great many excellent technical books on HTML, the Web, and related subjects -- the shelves are overflowing at bookstores. Unfortunately. the same cannot be said for books on writing in this area. Some are very elementary for part-time Web authors; others are for established professional authors. Still others, which might be more suitable for this course, were written 3 or 4 years ago and, requiring extensive revision, have been allowed to go out of print. What does this book shortage tell us about our national interest in the web?

Books -- Required:
Elizabeth Castro, HTML4 for the World Wide Web
(4th ed Peachpit) ISBN# 0201354934 $20
» Second title TBA

Books -- Recommended:
Victor J. Vitanza, Writing for the World Wide Web (Addison Wesley, 1998, out of print but used copies at Amazon.Com)

Crawford Kilian, Writing for the Web (Self Counsel Press, 2000)

The Internet Writer's Handbook by Martha C. Sammons

Writing for Interactive Media : The Complete Guide by Jon Samsel, Darryl Wimberley (1998)

Labyrinths: The Art of Interactive Writing and Design, Content Development for New Media by Domenic Stansberry (1997)

Some Classics Strunk and White's The Elements of Style
William Zinnser's On Writing Well
Jakob Nielsen's Alertbox site


HTML / DHTML / XHTML / XML:
Molly Holzschlag, ed. Using HTML4 (Que, 6th ed, 1999) ISBN# 0789722674 $40
Molly Holzschlag, ed. Using XHTML4 (Que, Dec 2000) ISBN#0789724316 $40
Rick Darnell, HTML Unleashed (2nd ed 1999) $40
Bryan Pfaffenberger, HTML4 Bible (2nd ed, Hungry Minds, 2000) ISBN# 0764534734 $40
Chuck Musciano, HTML/XHTML: the Definitive Guide (4th ed O'Reilly) ISBN# 05960026x $35
Joe Burns, HTML Goodies


Style and Writing:
Patrick J Lynch, Web Style Guide (Yale)
Jacob Nielsen, Designing Web Usabilty
Jeffrey Zeldman, Taking Your Talent to the Web
Steve Krug and Roger Black, Don't Make Me Think


Javascript:
David Flanagan, JavaScript: the Definitive Guide (O'Reilly)
Danny Goodman, JavaScript Bible (4th ed 2001)
Tom Negrino, JavaScript for the World Wide Web, 4th ed (VQG Peachpit)
Joe Burns, JavaScript Goodies


Graphics and Design:
Jason Teague, DHTML and CSS for the World Wide Web (2nd ed Peachpit) ISBN# 0201730847
Eric A Meyer, Cascading Style Sheets: the Definitive Guide (O'Reilly)
Lynda Weinman, Designing Web Graphics; creating HTML Designs
David Siegel, Creating Killer Web Sites
Rebecca Rohan, Building Better Web Pages
Jeffrey Veen, The Art and Science of Web Design

S o m e     H T M L     " T i t l e s "
Publisher:Series:
IDG *Bible; New Riders; Dummies
O'Reillythe Definitive Guide
PeachpitVisual Quickstart Guide
QueUsing
SamsUnleashed
*renamed Hungry Minds, then John Wiley

Jeffrey Zeldman: Taking Your Talent to the Web
Introduction: Orality, Literacy, Electronic Discourse
Page Conventions
The Personal Home Page
The Electronic Essay
Additional, Collaborative Genres
Beyond the Single Page/File: Disposition of Pages (Directories/Files)
Elementary and Advanced Considerations of Placing Files in Directories
Scanning Images/Pictures and Using PhotoShop
Using the (Re)Search Engines
Citing Electronic Discourse
Special Characters