Personification
When something other than a human being (often an abstract
quality) is treated as a human being — as when we speak of
blind Justice — it is said to be personified. See also
allegory and apostrophe.
From the Guide to Literary Terms by Jack Lynch.
Please send comments to Jack Lynch.
Note: This guide is still in the early stages of development.
Three question marks mean I have to write more on the subject. Bear with me.