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Rutgers University business students have played key roles in the GlassRoots success story. Thus far, several teams of students have helped design early budgets, business and marketing plans, and links to potential community partners. Two design students created the GlassRoots logo, and, in fact, the name GlassRoots originated in a fundraising class. Thus, the success of the program credits its origin and its subsequent development through the Rutgers Business and the Arts program.
Rutgers students have participated in planning with corporate partners, and have forged a strategic alliance with a major glass arts facility in the northeast, the Corning Museum of Glass. Students and alumni continue to play key roles in its development and its accomplishments, as well as becoming mentors to the GlassRoots team members. In the process, a key constituency made up of young businessmen and women, has a chance to participate in a not-for-profit entity created especially to address the local community needs.
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